Tell-a-Friend: SocialTwist - Leverage word of mouth marketing

Over the decades, there may have been several breakthroughs in the strategies used for marketing a product or a service. But none is as effective as the most ancient one- word of mouth marketing, which breaks all marketing barriers even in this advanced day and age. Wondering how? Spreading from one person to another, without the involvement of advertisers, outside the arena of marketing, word of mouth recommendations can be quite convincing to the listeners. It’s only when a product is truly good that people opt to speak and spread the news about it.

If you notice, that’s how some of the daily soaps get popular as everyone’s talking about them. An advice from a familiar and reliable source is worth trusting and that gets the provider of the product or service a new subscriber. Since these recommendations are generally from a known source, and not from advertisers themselves, they carry more weight. No wonder, executives in sales and marketing make use of this viral tool to a large extent, but not all attempts succeed. If your product or service is good, it automatically markets itself with word of mouth.