Using Eye-tracking Data to Understand First Impressions of a Website

#6 of 9 marked pages on the trail Understanding Vision & Web Design by andyed
http://psychology.wichita.edu/surl/usabilitynews/71/eye_tracking.html
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Here's a practical use of eye tracking studying web page design.  The goal of the Scrutinizer visual simulation is to provide similar insights.
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aoi
areas
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clearview
cowen
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dwell
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eye
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josephson
lakeshore
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outlined
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picture
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scrutinizer
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stimson
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tobii
toys
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verbally
visual
web
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wichansky
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