CDHC: Cost Shift or Cost Reduction? -- H...

"Consumer-directed health plans must encourage the healthcare industry to adopt the technology and the information-sharing practices that enable everyone to make better medical decisions." Crowing about cost reduction alone is short-sighted. Helping plans (and consumers) understand data is what will set apart visionaries from vendors. "Health insurers could use their rich databases of information on the doctors, hospitals and other entities they reimburse to become a trusted adviser to consumers."