Trailfire: Advertising Is Obsolete. Everyone Says So.

http://www.nytimes.com/2006/01/23/business/media/23adco.html?ex=1295672400&en=c5e46f626fc9f485&ei=5090&partner=rssuserland&emc=rss

chrisOdd's comments

reach customers using some alternatives to traditional advertising, like viral and buzz marketing, that are becoming increasingly popular within the industry

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Advertising Is Obsolete. Everyone Says So. - New York Times