Summary: http://trailfire.com/eagleye/trailview/28316
Since it was introduced in 1999, BlackBerry has grown from a company that relays email to wireless devices to...a company that relays email to wireless devices. Today’s BlackBerry is ostensibly the same as it was in 1999. Yes, it added a phone, web access, ringtones and even a photo album in the last seven years. But seven years is an eternity in technology time
As crazy about brands as your Blackberry? Flick through these articles to get an idea of what is available in the market.
Forbes commissioned marketing consultants Vivaldi Partners to identify brands whose value increased the most in their respective industries in the past four years. Coming in #2 in the report was Research In Motion's BlackBerry. The report also notes that RIM claims that a BlackBerry gives its users an average of 53 minutes/day productivity gain. That gain explains why the report also shows BlackBerry brand sales of US$1.4 billion and a 36% growth over the four-year period. Read more from the Forbes article.
According to Brandweek, the Blackberry brand placed 6th in a survey of 21,000 consumers for brand loyalty a huge jump considering that the Blackberry didn’t even place last year. The main trend shown in this year’s survey is that consumers are rallying around high-tech gadgets and Web sites, while dumping their support of age-old brands like Arby’s, AT&T and American Airlines.
