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ZDNet's Phil Wainwright thinks this issue, namely lack of revenue, is a big piece that's missing from the Web 2.0 business model. He posits that the next iteration of Web 2.0 will solve this and other problems, which he dubs Web 3.0. Phil's analysis is pretty sharp and he has identified at least three revenue models that will form the basis of commercial succesful Web 2.0 services:
Trail link: http://trailfire.com/huskyrugby/trails/23756
Summary: http://trailfire.com/huskyrugby/trailview/23756
Summary: http://trailfire.com/huskyrugby/trailview/23756
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ZDNet's Phil Wainwright thinks this issue, namely lack of revenue, is a big piece that's missing from the Web 2.0 business model. He posits that the next iteration of Web 2.0 will solve this and other problems, which he dubs Web 3.0. Phil's analysis is pretty sharp and he has identified at least three revenue models that will form the basis of commercial succesful Web 2.0 services:
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At first, I thought, well, aren't users getting a pretty good deal just by getting to use a free service? I mean, whether it's MySpace or Google or Second Life or Skype, you're getting something of value by contributing, even if it's not cold, hard cash in your pocket. Maybe, in Flickr's case, as cofounder Caterina Fake notes, you're also getting the good feeling of contributing to something worthwhile, the benefit of attention by admirers or even the attention of potential paying customers. All good stuff, maybe better than the relative pittance you'd probably get from any kind of revenue sharing.
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On top of the above, I guess there is one other important basic human desire which the Web 2.0 can capitalize on: the desire to get recognized and respected by other human beings. Or to put it more bluntly, the desire to show off.
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The whole subject of making money with web 2.0 is quite critical. Ironically, a couple of weeks before, when I spoke at Seoul on Mobile web 2.0, I remarked that: If I ever got a dollar every time I was asked the question: ‘Is there money in web 2.0’? I would not need a revenue model myselves! But sadly, I don’t get a dollar each time .. :(
