About this trail:
From the beginning of the effort, they (GM) realized that in a freeform environment created by Web 2.0 tools, that they would only be able to respond to criticism and not control the message.
Trail link: http://trailfire.com/livestrong/trails/34605
Summary: http://trailfire.com/livestrong/trailview/34605
Summary: http://trailfire.com/livestrong/trailview/34605
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1
From the beginning of the effort, they (GM) realized that in a freeform environment created by Web 2.0 tools, that they would only be able to respond to criticism and not control the message.
2
I suppose that's the love hate world of the social web: putting the power to message in the hands of customers produces results traditional marketing never could...but marketers lose control over the message itself.
