The Big Idea

While the web is the ultimate resource for finding stuff, it is very hard to sort through it all. You start at your search engine and click around to different pages until you come across just the right collection -- the pages that make sense of the search. But a Google search on "digital camera" returns more than 100 million results. It's overwhelming.

Trailfire rewires the web to your interests. It guides you as you browse, suggesting where you can find information related to any page you're on at anytime. It also lets you make your own connections on the web - to link pages that relate to a topic from your own point of view.

At its heart, Trailfire is a community of people helping each other cut through the clutter on the web. By empowering individuals to distill the web, drawing on their knowledge and adding their opinions, Trailfire creates a web of meaning.

The basic building block of Trailfire is the trail - a collection of web pages on a subject or concept, hand built and annotated by a trail creator (we call them "guides") on each page. Trails run the gamut from practical to evangelical to whimsical.

From there, Trailfire's proprietary technology mines every page in a trail to develop an understanding of the concepts on it. It uses this expertise to match each individual's interests to the other trails that are most relevant.


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