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<rss xmlns:ps="http://trailfire.com" version="2.0"><channel><title>"The Social Media News Release" by tdefren</title><link>http://trailfire.com/tdefren/trails/11864</link><category>tdefren/trails</category><ttl>60</ttl><item><title>Silicon Valley Watcher--Die! Press release! Die! Die! Die!</title><link>http://trailfire.com/tdefren/marks/12569</link><description><![CDATA[The rant by SiliconValleyWatcher&#39;s Tom Foremski: it wasn&#39;t the first time that the media &amp; the PR community wrangled about the so-called &quot;death&quot; of the dated press release format, but, Foremski&#39;s post touched a nerve, particularly with &quot;Social Media&quot; advocates in the PR world.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Mon, 18 Sep 2006 06:49:24 -0700</pubDate><guid isPermalink="false">trailfire:markId:12569</guid></item><item><title>PR Squared: Is This "The Press Release Of Tomorrow?"</title><link>http://trailfire.com/tdefren/marks/12570</link><description><![CDATA[The first semi-official implementation of a Social Media News Release, following Foremski&#39;s rant. Scroll down to see how SHIFT Communications re-purposed a standard release in &quot;Foremski format&quot; ... This effort got us thinking about how-to standardize a way to incorporate Social Media tools into all press releases...]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Sun, 08 Oct 2006 18:08:26 -0700</pubDate><guid isPermalink="false">trailfire:markId:12570</guid></item><item><title>PR Squared: The "Social Media Press Release" Debuts - Download t...</title><link>http://trailfire.com/tdefren/marks/12573</link><description><![CDATA[The PR-Squared post that launched the first implementation of a Social Media News Release template by SHIFT Communications. Click on the graphic to download a PDF file of the template. To-date, approximately 30,000 people have downloaded this file.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Sun, 08 Oct 2006 18:09:00 -0700</pubDate><guid isPermalink="false">trailfire:markId:12573</guid></item><item><title>The First Social Media News Release to Cross the Wire</title><link>http://trailfire.com/tdefren/marks/12575</link><description><![CDATA[SHIFT announces its template. This is the first Social Media News Release to cross the wire. This is how it looks on SHIFT&#39;s website. Note that although the format is different than a traditional release, the content is not all that different.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Sun, 08 Oct 2006 18:09:24 -0700</pubDate><guid isPermalink="false">trailfire:markId:12575</guid></item><item><title>Here's How A Social Media Release Looks on the Wires</title><link>http://trailfire.com/tdefren/marks/12578</link><description><![CDATA[We used PRNewswire&#39;s MultiVu service to announce the Social Media News Release template.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:00:42 -0700</pubDate><guid isPermalink="false">trailfire:markId:12578</guid></item><item><title>Example of Typical PR Blogosphere Reactions</title><link>http://trailfire.com/tdefren/marks/12580</link><description><![CDATA[The del.icio.us page (which you&#39;ll see in trailmark #8) tracks all the reaction, but, this article is one great example of a PR blogger &quot;digging in&quot; to what SHIFT was trying to accomplish.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:01:37 -0700</pubDate><guid isPermalink="false">trailfire:markId:12580</guid></item><item><title>BUSINESSWEEK coverage!</title><link>http://trailfire.com/tdefren/marks/12585</link><description><![CDATA[The Social Media News Release template &quot;hit the big time&quot; in the 7/30 issue of BusinessWeek. A PDF of the article is available at SHIFT&#39;s website.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Fri, 15 Sep 2006 10:59:11 -0700</pubDate><guid isPermalink="false">trailfire:markId:12585</guid></item><item><title>A Purpose-Built del.icio.us Page for PR 2.0</title><link>http://trailfire.com/tdefren/marks/12579</link><description><![CDATA[SHIFT built this del.icio.us page to track reaction to our PR 2.0 efforts (the template and follow-on PR 2.0 Essentials Guide) ... the page now also includes some links of-interest to other folks&#39; 2.0 communications efforts.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:02:09 -0700</pubDate><guid isPermalink="false">trailfire:markId:12579</guid></item><item><title>Revamping Press Releases for the Arts -- Great Dance Weblog</title><link>http://trailfire.com/tdefren/marks/12581</link><description><![CDATA[Who says Social Media News Releases are &quot;just for tech companies&quot;??]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:02:41 -0700</pubDate><guid isPermalink="false">trailfire:markId:12581</guid></item><item><title>PR Squared: Daily Servings of del.icio.us Delights</title><link>http://trailfire.com/tdefren/marks/12587</link><description><![CDATA[A &quot;PR 2.0&quot; idea for how PR practices will be changing, which sprang from the template&#39;s release.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Fri, 15 Sep 2006 11:03:29 -0700</pubDate><guid isPermalink="false">trailfire:markId:12587</guid></item><item><title>PR Squared: Digg &amp;amp; the "Meritocracy of Media...</title><link>http://trailfire.com/tdefren/marks/12589</link><description><![CDATA[Why is there a &quot;digg&quot; button on a Social Media News Release? Here&#39;s why.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:03:13 -0700</pubDate><guid isPermalink="false">trailfire:markId:12589</guid></item><item><title>PR Squared: Top 5 Principles of the Social Media News Release</title><link>http://trailfire.com/tdefren/marks/12588</link><description><![CDATA[Advancing the cause with some thoughts about what &quot;core principles&quot; need to be included in future versions of the Social Media News Release.]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:03:22 -0700</pubDate><guid isPermalink="false">trailfire:markId:12588</guid></item><item><title>Social Media Club</title><link>http://trailfire.com/tdefren/marks/12586</link><description><![CDATA[This &quot;Social Media Club&quot; was also inspired by Foremski&#39;s rant. Chris Heuer, Brian Solis, et al. are all truly inspired and inspiring when it comes to incorporating Social Media into PR. What&#39;s next? Stay tuned!!]]></description><category>The Social Media News Release</category><author>tdefren</author><pubDate>Tue, 19 Sep 2006 19:04:10 -0700</pubDate><guid isPermalink="false">trailfire:markId:12586</guid></item></channel></rss>
