Trailfire: PR Squared: Is This "The Press Release Of Tomorrow?"

http://www.pr-squared.com/2006/02/is_this_the_press_release_of_t.html

tdefren's comments

The first semi-official implementation of a Social Media News Release, following Foremski's rant. Scroll down to see how SHIFT Communications re-purposed a standard release in "Foremski format" ... This effort got us thinking about how-to standardize a way to incorporate Social Media tools into all press releases...

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