About this trail:
The rant by SiliconValleyWatcher's Tom Foremski: it wasn't the first time that the media & the PR community wrangled about the so-called "death" of the dated press release format, but, Foremski's post touched a nerve, particularly with "Social Media" advocates in the PR world.
Trail link: http://trailfire.com/tdefren/trails/11864
Summary: http://trailfire.com/tdefren/trailview/11864
Summary: http://trailfire.com/tdefren/trailview/11864
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1
The rant by SiliconValleyWatcher's Tom Foremski: it wasn't the first time that the media & the PR community wrangled about the so-called "death" of the dated press release format, but, Foremski's post touched a nerve, particularly with "Social Media" advocates in the PR world.
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The first semi-official implementation of a Social Media News Release, following Foremski's rant. Scroll down to see how SHIFT Communications re-purposed a standard release in "Foremski format" ... This effort got us thinking about how-to standardize a way to incorporate Social Media tools into all press releases...
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The PR-Squared post that launched the first implementation of a Social Media News Release template by SHIFT Communications. Click on the graphic to download a PDF file of the template. To-date, approximately 30,000 people have downloaded this file.
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SHIFT announces its template. This is the first Social Media News Release to cross the wire. This is how it looks on SHIFT's website. Note that although the format is different than a traditional release, the content is not all that different.
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We used PRNewswire's MultiVu service to announce the Social Media News Release template.
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The del.icio.us page (which you'll see in trailmark #8) tracks all the reaction, but, this article is one great example of a PR blogger "digging in" to what SHIFT was trying to accomplish.
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The Social Media News Release template "hit the big time" in the 7/30 issue of BusinessWeek. A PDF of the article is available at SHIFT's website.
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SHIFT built this del.icio.us page to track reaction to our PR 2.0 efforts (the template and follow-on PR 2.0 Essentials Guide) ... the page now also includes some links of-interest to other folks' 2.0 communications efforts.
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Who says Social Media News Releases are "just for tech companies"??
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A "PR 2.0" idea for how PR practices will be changing, which sprang from the template's release.
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Why is there a "digg" button on a Social Media News Release? Here's why.
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Advancing the cause with some thoughts about what "core principles" need to be included in future versions of the Social Media News Release.
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This "Social Media Club" was also inspired by Foremski's rant. Chris Heuer, Brian Solis, et al. are all truly inspired and inspiring when it comes to incorporating Social Media into PR. What's next? Stay tuned!!
