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Features
A platform of growth engines that work together automatically — turning every completed job into reviews, referrals, campaigns, and new customers.
After every job, Trailfire sends a perfectly-timed review request via SMS or email. Our smart timing engine knows the ideal moment for each of the 59 service types — catching customers at peak satisfaction.
Smart timing per service type
Emergency jobs: 2-3 hours. Standard: 24 hours. Big projects: 5-10 days.
Multi-platform routing
Send customers to Google, Yelp, Facebook, BBB — wherever matters most for your trade
Blockchain-verified reviews
Every review is anchored to Bitcoin — tamper-proof, auditable, and tied to a real job
Review Dashboard
Live4.9
Sarah M.
2 hours ago
"Fast, honest, and fair price. Fixed our AC in under an hour. Highly recommend!"
James T.
Yesterday
"Replaced our whole furnace. Clean work, showed up on time, and walked us through everything."
Review posted
Auto-requested 2hrs after job
Referral Tracker
This month24
Sent
11
Converted
$2,750
Revenue
Sarah M. → David K.
AC Repair · $250 job
James T. → Lisa R.
Furnace Install · $4,200 job
Maria R. → 3 neighbors
Duct Cleaning · $450/ea
46% conversion rate
From referral to booked job
Right after leaving a review, customers get a personalized referral link. When their friend books, both get a reward. 83% of consumers trust recommendations from people they know — Trailfire turns that trust into booked jobs.
Automatic referral prompts
Triggered at peak satisfaction — right after they leave a 5-star review
Custom reward incentives
$25 off, free maintenance visit, gift cards — set whatever motivates your customers
Full tracking dashboard
See who referred whom, which converted, and total revenue from referrals
Trailfire automatically mails postcards to every home within a radius of your completed job. Homeowners are 12x more likely to hire a company that just worked on their street. Each postcard features your real review, a neighbor-only offer, and a QR code to your booking page.
USPS-verified addresses
Every address validated for maximum deliverability — no wasted mail
Professional design templates
Trade-specific postcard designs that auto-populate with your review and branding
Configurable radius
0.25 to 2 miles — you set how wide the net goes, with budget caps to stay in control
Up to 50% unused postcards roll over for 90 days
A slow month doesn't go to waste. Banked cards send first (FIFO) so nothing expires unused. Most providers give you zero.
Postcard Front
Your neighbor trusts us
"Fast, honest, and fair price. Highly recommend!"
$50 OFF
Neighbors-only special
4.2%
Response Rate
18x
Avg ROI
142 postcards sent
Oak Lane neighborhood
Rules Engine
3 active5-Star Auto-Campaign
When rating = 5 → Send 100 postcards
Referral After Review
When rating ≥ 4 → Send referral link
Low Rating Alert
When rating ≤ 3 → Alert owner + pause campaign
Define what happens after each review based on rating, service type, and budget. High rating? Launch a postcard campaign. Low rating? Alert the owner immediately. Trailfire runs your growth playbook on autopilot.
If/then conditional triggers
Rating thresholds, service types, job values — combine any conditions
Budget caps and controls
Set per-trigger and monthly spend limits — never go over budget
Approval workflows
Require manual approval for high-spend campaigns, auto-approve the rest
78% of homeowners hire the first company to respond. Trailfire instantly acknowledges every inquiry — web form, phone, or chat — so you never lose a lead to a slower competitor. Even when you're on the roof.
Instant auto-response
SMS and email confirmation within seconds of inquiry — customized per service type
Multi-channel lead capture
Website forms, embeddable chat widgets, landing pages — all feed into one pipeline
Lead scoring and routing
Hot leads get flagged and pushed to your phone — cold leads get nurtured automatically
Lead Response Timeline
Lead submitted via website
"Need AC repair ASAP — house is 90°"
0:00
Trailfire auto-responds
"Thanks David! A Morrison HVAC tech will call within 15 min."
0:08 — 8 seconds
Owner gets push notification
Hot lead: AC repair, emergency, $250-400 est.
0:08 — instant
Average competitor responds
Most local businesses take 4-6 hours to respond
4:32:00 — too late
Visitor → Postcard Pipeline
Website Visitor
IP: 74.125.xxx.xxx · Atlanta, GA
Fraud Scoring
Score: 12/100 · Human verified
Household Match
1247 Peachtree Dr · 92% confidence
Postcard Queued
USPS delivery in 3-5 days · Auto-sent
14 cards sent this week
3 already booked jobs
Someone visits your site but doesn't call. With Smart Card, we match their IP to a real household address, verify they're a real person (not a bot), and automatically send a personalized postcard — all without forms, cookies, or opt-ins.
IP-to-household matching
Resolve anonymous visitors to verified USPS-deliverable addresses
Built-in fraud filtering
Bots, VPNs, and data centers are scored out — you only mail real people
Automatic USPS delivery
Postcards print and mail without you lifting a finger — 3-5 day delivery
No forms or cookies needed
Works with your existing website — just add our lightweight tag
Pick the 5 competitors that matter most. Trailfire pulls their rating and review count weekly and shows you exactly how fast they're growing vs you — measured in reviews per month. No more guessing whether you're winning the local rep race.
Track 5 main competitors
Add by name + website. We resolve their Google listing and pull review data automatically.
Velocity comparison, side-by-side
Your reviews/month vs theirs. See the pace-setter, the gap, and whether you're closing or losing ground.
Weekly refresh, no work for you
Numbers update on their own. You just check the dashboard when you want to know if it's time to step it up.
Review Velocity
Updated weeklyYour pace
+8/mo
Pace-setter
Nassau Roofing
+12/mo
Gap
4 behind
You
4.7 ★ · 124 reviews
Nassau Roofing
4.5 ★ · 182 reviews
+12/mo
+4 vs you
Acme Roofing Co
4.6 ★ · 91 reviews
+5/mo
3 below you
Coastal Exteriors
4.3 ★ · 67 reviews
+3/mo
5 below you
5 of 5 slots used
Step it up
4 behind pace-setter
Growth Dashboard
Revenue from Trailfire
$14,200
↑ 32% vs last month
New Customers
23
↑ 18% vs last month
Leads by Source
ROI: $22 per $1 spent
Across all channels
Track every dollar from job completion to new customer. See which campaigns generate the most leads, which neighborhoods convert best, and exactly what your cost-per-acquisition is across every channel.
Full-funnel attribution
Track from postcard → QR scan → lead → booked job → revenue
Neighborhood heatmaps
See where your highest-value customers cluster — focus campaigns on the best zip codes
Competitor benchmarking
Compare your review velocity, rating, and market share against local competitors
Set up Trailfire in under 5 minutes. No credit card required.