1. Information We Collect
We collect information you provide directly to us, such as when you create an account, use our services, or contact us for support. This includes:
- Account information: Name, email address, phone number, company name, and billing details.
- Job data: Customer names, addresses, service details, and job completion records you enter into Trailfire.
- Usage data: Information about how you interact with our platform, including pages visited, features used, and time spent.
- Device information: Browser type, operating system, IP address, and device identifiers.
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information, including confirmations and invoices
- Send review requests and marketing campaigns on your behalf
- Generate and mail postcards to addresses near your job sites
- Send you technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends, usage, and activities in connection with our services
3. Visitor Data and IP-Based Marketing
When you install our visitor tag on your website, we collect IP addresses and basic browsing signals from your site's visitors. We use this data on your behalf to:
- Match anonymous visitor IPs to household postal addresses through licensed third-party data providers, so we can mail postcards in your name
- Build hashed-email Custom Audiences for use in your connected Google Ads and Microsoft Ads accounts
- Filter fraudulent and bot traffic by syncing IP exclusion lists to your ad accounts
We do not sell visitor data. We share it only with the third-party providers required to deliver these features, under data processing agreements. Visitors who do not wish to be tracked can request opt-out by emailing [email protected].
4. Data Sharing
We do not sell personal information collected from visitors to trailfire.com or from users of our platform. We may share your information in the following circumstances:
- Service providers: We share data with third-party vendors who help us operate our platform, such as cloud hosting, email delivery, postcard printing, and payment processing.
- Review platforms: When you use our review automation features, we interact with Google, Yelp, and Facebook on your behalf.
- Legal requirements: We may disclose information if required by law, regulation, or legal process.
- Business transfers: In connection with a merger, acquisition, or sale of assets.
5. Cookies
We use cookies and similar tracking technologies to collect information about your browsing activity. Cookies help us remember your preferences, understand how you use our platform, and improve your experience. For more details, please see our Cookie Policy.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. We also retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. When you close your account, we will delete or anonymize your data within 90 days, except where retention is required by law. For more details on how we process data on behalf of businesses, see our Data Processing Agreement.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that we correct inaccurate or incomplete data.
- Deletion: Request that we delete your personal data.
- Portability: Request a copy of your data in a structured, machine-readable format.
- Opt-out: Opt out of marketing communications at any time by clicking the unsubscribe link in our emails.
To exercise any of these rights, please contact us using the information below.
8. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: