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Pricing

Simple pricing. Serious growth.

No hidden fees. No long-term contracts. Pick the plan that fits your business and start turning every job into more jobs.

Unlock your growth engine

Every plan includes reviews, your business page, drip marketing, and referrals. Postcards are available on Growth and above.

Starter

For small crews ready to grow

$149 /mo
  • Up to 15 jobs per month
  • Automated review requests
  • Your Trailfire business page
  • Drip marketing sequences
  • Referral tracking
  • 2 team members
  • Email support
Most Popular

Growth

For growing service businesses

$399 /mo
  • Up to 50 jobs per month
  • Everything in Starter, plus:
  • Neighbor postcard campaigns
  • 200 postcards/mo included
  • Smart Card — demand-triggered direct mail New
  • Bad-actor IP list (Google Ads exclusion export)
  • 5 team members
  • Priority support

Pro

For established operations scaling up

$799 /mo
  • Up to 150 jobs per month
  • Everything in Growth, plus:
  • 500 postcards/mo included
  • Track 5 competitors' review pace
  • Smart Card — demand-triggered direct mail New
  • Advanced visitor scoring (25+ signals)
  • 15 team members
  • Priority support

Enterprise

For multi-location operations

Custom
  • Unlimited jobs
  • Everything in Pro, plus:
  • Custom postcard volume
  • Custom postcard design
  • Multi-location dashboard
  • API access
  • Dedicated account manager
  • Unlimited team members

Growth and Pro plans include postcards each month. Up to 50% of unused postcards roll over for 90 days — your slow-month investment doesn't disappear. Additional postcards are billed based on usage; manage budgets and track sends from your dashboard.

Compare plans

See exactly what you get with each plan.

Feature Starter Growth Pro Enterprise
Monthly price $149 $399 $799 Custom
Jobs per month 15 50 150 Unlimited
Team members 2 5 15 Unlimited
Automated review requests
AI review responses
Drip marketing
Referral system
Postcard campaigns 200/mo 500/mo Custom
Smart Card (demand → direct mail) 100/mo 300/mo Custom
Bad-actor IP list (Google Ads exclusion) Advanced Advanced
Track 5 competitors' review pace
Multi-location dashboard
API access
Support Email Priority Priority Dedicated

Frequently asked questions

How do postcard campaigns work?

When you complete a job, Trailfire automatically sends postcards to nearby homeowners letting them know a trusted, verified contractor just worked in their neighborhood. Growth plans include 200 postcards per month, Pro includes 500. Additional postcards are billed based on your usage — you set your budget and track everything from your dashboard.

What is Smart Card?

Smart Card turns website demand into real direct mail. When people visit your site, our system scores the activity to filter out bots and fraud, then identifies the neighborhoods showing genuine buying signals. Personalized postcards are automatically sent via USPS to qualifying nearby homes within days. Growth plans include 100 Smart Cards per month, Pro includes 300. It bridges the gap between a website visit and a physical mailbox — mail lands while the neighborhood is still shopping.

Can I switch plans later?

Yes, upgrade or downgrade anytime. Changes take effect at your next billing cycle. If you upgrade mid-cycle, you'll get prorated access to your new plan immediately.

What happens to unused postcards at the end of the month?

Up to 50% of your unused monthly postcards roll over for 90 days — so a slow month doesn't go to waste. On Growth (200/mo), if you only mail 100, up to 100 carry over for the next 90 days. Most providers give you nothing; we give you a short leash that's still fair.

Ready to grow your local business?

Book a 15-minute call to see Trailfire in action — we'll walk through pricing and pick the plan that fits your business.