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Pricing
No hidden fees. No long-term contracts. Pick the plan that fits your business and start turning every job into more jobs.
Every plan includes reviews, your business page, drip marketing, and referrals. Postcards are available on Growth and above.
For small crews ready to grow
For growing service businesses
For established operations scaling up
For multi-location operations
Growth and Pro plans include postcards each month. Up to 50% of unused postcards roll over for 90 days — your slow-month investment doesn't disappear. Additional postcards are billed based on usage; manage budgets and track sends from your dashboard.
See exactly what you get with each plan.
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Monthly price | $149 | $399 | $799 | Custom |
| Jobs per month | 15 | 50 | 150 | Unlimited |
| Team members | 2 | 5 | 15 | Unlimited |
| Automated review requests | ||||
| AI review responses | ||||
| Drip marketing | ||||
| Referral system | ||||
| Postcard campaigns | 200/mo | 500/mo | Custom | |
| Smart Card (IP → direct mail) | 50/mo | 150/mo | Custom | |
| Visitor fraud filtering | Advanced | Advanced | ||
| Cross-sell engine | ||||
| Track 5 competitors' review pace | ||||
| Demand-signal ads | ||||
| Multi-location dashboard | ||||
| API access | ||||
| Support | Priority | Priority | Dedicated |
When you complete a job, Trailfire automatically sends postcards to nearby homeowners letting them know a trusted, verified contractor just worked in their neighborhood. Growth plans include 200 postcards per month, Pro includes 500. Additional postcards are billed based on your usage — you set your budget and track everything from your dashboard.
Smart Card turns anonymous website visitors into real direct mail. When someone visits your site, our system identifies their IP address, scores the visit to filter out bots and fraud, then uses patented IP-to-household matching to find their mailing address. A personalized postcard is automatically sent via USPS within 24-48 hours. Growth plans include 50 Smart Cards per month, Pro includes 150. It's the only system that connects a website visit to a physical mailbox — no cookies, no opt-ins required.
Yes, upgrade or downgrade anytime. Changes take effect at your next billing cycle. If you upgrade mid-cycle, you'll get prorated access to your new plan immediately.
Up to 50% of your unused monthly postcards roll over for 90 days — so a slow month doesn't go to waste. On Growth (200/mo), if you only mail 100, up to 100 carry over for the next 90 days. Most providers give you nothing; we give you a short leash that's still fair.
Book a 15-minute call to see Trailfire in action — we'll walk through pricing and pick the plan that fits your business.