Why this matters for Gutter businesses
Gutter businesses send a lot of SMS — appointment reminders, "tech on the way" notifications, review requests, promotional offers. Each non-compliant message exposes you to $500-$1,500 per-violation TCPA penalties. A single class action settles in the $1M-$10M range for businesses your size.
The Gutter-specific angle
For gutter contractors, the key consent boundary is between transactional and marketing SMS. A review request tied to a completed gutter install with guards is transactional — prior express consent suffices (the customer gave you their phone number for service purposes). A win-back campaign or cross-sell promotion ("need a furnace tune-up?" to an AC customer) is marketing — requires prior express written consent with a checkbox. License #s also matter on the SMS side if you reference services that require licensing in your state. Your license-required states for gutter include: California, Florida, Arizona, Nevada, Oregon, Washington (under contractor licensing where required).
A gutter business sending 1,000 marketing SMS without proper PEWC consent is exposed to $500,000-$1.5M in TCPA liability. The plaintiffs' bar specializes in finding these.
How Reliable Gutter Co. would set this up
Consider Reliable Gutter Co., a gutter operation serving Portland, OR. A typical gutter install with guards job at the 612 Willow Street address triggers the following automation:
- Technician taps "Job Complete" in the field — gutter install with guards marked done.
- 4 hours later, Patricia receives an SMS asking for a Google review.
- Review request mentions gutter cleaning specifically — feeds Local Pack keyword relevance.
- If Patricia leaves a 4+ star review, a 25-card postcard campaign fires to neighbors around 612 Willow Street.
- Patricia also gets a referral link — both they and a referred neighbor get a discount on the next job.
- Compliance: 9 AM-8 PM quiet hours respected, opt-out logged, license # auto-included on postcards where required.
Read the full pillar guide
This page covers the gutter-specific angle. For the complete mechanics — full timing tables, all the templates, the FTC and TCPA detail, and the response-framework playbooks — read the foundational pillar:
Pillar Guide
TCPA & CAN-SPAM Compliance for Service Businesses
The comprehensive playbook covering every angle of this topic for local service businesses.
Read the full pillar guide