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Industry Guide Library
Five tailored playbooks for solar contractors — reviews, postcards, referrals, local SEO, and compliance. Trade-specific timing, economics, and examples drawn from real solar businesses.
All Guides
Practical playbook for solar contractors to build review velocity, climb the Local Pack, and win more nearby jobs. Trade-specific timing, templates, and response framework.
Read guideHow solar contractors use post-job radius campaigns, Smart Cards, and referral postcards to turn one residential PV install into a whole street of new customers.
Read guideWhy referrals have the lowest CAC of any channel for solar contractors. Reward structures, timing, automations — and the FTC disclosure rules that keep you safe.
Read guideThe Local Pack ranking playbook for solar contractors. Business Profile, citations, service-area pages, schema, and the review velocity that compounds over time.
Read guidePractical TCPA and CAN-SPAM compliance for solar contractors. Consent capture, 10DLC registration, quiet hours, recordkeeping — and the per-violation penalties to avoid.
Read guideHow solar businesses scale to multiple branches — per-location attribution, brand consistency, central vs. branch authority, technician mobility, and the marketing patterns that scale.
Read guidePricing models for solar contractors — flat-rate books, options-based quoting (good/better/best), raising prices without losing customers, and financing for higher-ticket jobs.
Read guideThe hiring and retention playbook for solar contractors. Sourcing apprentices, pay structures, retention, and the cultural patterns that keep your best solar techs from leaving.
Read guideChoosing a review management platform as a solar contractor. Evaluation criteria, feature comparison, TCO analysis, vendor categories, and the non-negotiables.
Read guidePillar Library
The pillar guides cover the full mechanics of each topic across all trades.
Trailfire's growth engine — reviews, postcards, referrals, compliance — wired together for solar contractors.