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Industry Guide Library
Nine tailored playbooks for solar contractors — reviews, postcards, referrals, local SEO, compliance, pricing, hiring, multi-location operations, and platform buying. Trade-specific timing, economics, and examples drawn from real solar businesses.
All Guides
Practical playbook for solar contractors to build review velocity, climb the Local Pack, and win more nearby jobs.
Read guideHow solar contractors use post-job radius campaigns, Smart Cards, and referral postcards to turn one job into a street of new customers.
Read guideWhy referrals are the lowest-CAC channel for solar contractors — reward structures, timing, automations, and FTC disclosure rules.
Read guideThe Local Pack ranking playbook for solar contractors — Business Profile, citations, service pages, schema, and compounding review velocity.
Read guidePractical TCPA and CAN-SPAM compliance for solar contractors — consent capture, 10DLC, quiet hours, recordkeeping, and penalties to avoid.
Read guideHow solar businesses scale to multiple branches — per-location attribution, brand consistency, technician mobility, and marketing that scales.
Read guidePricing models for solar contractors — flat-rate books, good/better/best quoting, raising prices without churn, and financing for big jobs.
Read guideThe hiring and retention playbook for solar contractors — sourcing apprentices, pay structures, and the culture that keeps top techs.
Read guideHow to choose a review platform as a solar contractor — evaluation criteria, TCO, vendor categories, and the non-negotiables.
Read guidePillar Library
The pillar guides cover the full mechanics of each topic across all trades.
Trailfire's growth engine — reviews, postcards, referrals, compliance — wired together for solar contractors.