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Trailfire turns every entry-door swap, patio-door install, and interior-door replacement into more 5-star reviews, more referrals, and more nearby jobs — built for the curb-appeal-driven, photo-rich nature of door work.
Same-day install timing · before/after photo capture · storm-driven demand · neighborhood postcards after every job.
Built for Door Pros
A new front door transforms a home's appearance. Trailfire sends postcards to neighbors who walk past that new door every day, planting the seed for their own upgrade.
Customers love showing off their new entry doors. Capture that pride with automatic review requests sent right after installation is complete.
A front door leads to storm doors, patio doors, and interior upgrades. Trailfire's referral engine keeps customers coming back for more.
Why Door Installation & Repair is different
Door installation is a high-visibility curb-appeal upgrade that customers buy on aesthetic + security grounds. Generic review tools don't capture the visual proof that drives door purchases, the storm-door / patio-door / front-door distinction, or the conversion from repair-call customers to full replacement work.
A new front door changes the first impression of a house. Trailfire mails radius postcards within 48 hours of front-door completion — when the visual contrast with neighbors is maximum and the impression is fresh.
A customer calls for a door repair and learns their door is past saving. Trailfire's quote builder surfaces good/better/best replacement options at the diagnostic moment — capturing the $1K-$3K replacement vs. the $200 patch.
Front doors are aesthetic. Storm doors are functional. Patio doors are seasonal. Generic review tools treat them the same. Trailfire's drip marketing surfaces the right messaging to each segment — converting the customer who hasn't decided which door type they need.
How It Works
Finish an entry door, patio door, or interior door installation or repair — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Door Installation
Geo-tagged
Nashville TN
Engine activated
3 automations queued
Built for the way door installation actually works
A new front door sells the neighbors. Trailfire prompts customers for before-and-after photos with their review, turning every install into portfolio content and visible proof for the next homeowner driving by.
A door install wraps in hours and the ‘wow’ lasts a single afternoon. Trailfire fires the review request same-day, while the customer is still admiring the new door — not three days later when it's invisible.
Route happy customers to Google for SEO, Houzz for the design-driven segment, Facebook for neighborhood referrals. Hesitant feedback routes to private channel first so issues resolve before public.
The full Trailfire platform — for Door Installation
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner behind your anonymous web traffic and mail them a door-specific postcard. Visitors who viewed your entry-door page get an entry-door postcard — not a generic mailer.
Learn moreA slow month doesn't go to waste. Up to 50% of unused postcards roll over for 90 days, send-first (FIFO) when demand picks back up. Most providers give you zero.
See pricingPick 5 local door installation competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn moreStorm-season replacement nudges, interior-door cross-sell, post-install hardware-warranty check-ins — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners check online reviews before hiring a door installation company
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Same-week SMS after install. Front-door replacements drive the highest-emotion reviews — they're the single biggest curb-appeal upgrade a homeowner can make in one day.
Standard interior door swap: $300-$700. Front-door replacement: $1,000-$3,500. Storm door: $400-$900. Patio sliding door: $1,500-$4,000. Custom or solid-wood doors push the higher end.
Many repair calls reveal doors past saving. Trailfire's quote builder surfaces good/better/best replacement options at the diagnostic moment, capturing $1K-$3K replacements instead of $200 patches.
Yes for front-door replacements — the curb-appeal change is dramatic and visible. Trailfire times radius postcards within 48 hours of completion.
Storm doors peak in fall (pre-winter). Front doors are year-round but spike in spring (pre-summer curb-appeal upgrades). Patio doors are spring-summer. Tune drip marketing by door type.
Same engine, different industry — configured for the way each trade actually works.
Join hundreds of door companies using Trailfire to turn every installation into more nearby jobs.