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Trailfire turns every basement dig, site-prep job, and trenching project into more 5-star reviews, more referrals, and more nearby work — built for the weather-driven, GC-relationship-heavy way excavation actually books.
Weather-aware timing · GC and direct-homeowner routing · before/after photo capture · postcards to neighboring lots.
Built for Excavation
Automated follow-ups keep you top of mind with general contractors and builders who need excavation work on future projects.
A strong Google review profile helps you win more bids. Trailfire routes happy clients to review platforms automatically after every project.
Postcards reach nearby property owners planning additions, pools, or new construction who need grading and excavation work.
Why Excavation & Grading is different
Excavation and grading is heavy-equipment work that's project-based, weather-dependent, and often urgent (foundation prep deadlines, drainage emergencies). Generic review tools don't capture the GC-partnership economy, the weather-window scheduling pressure, or the underground-utility safety trust signals.
Hitting a gas line or fiber cable creates catastrophic liability. Customers worry about contractors who skip 811 calls. Trailfire surfaces 'called 811 first, marked everything' reviews — directly addressing the hidden concern that drives contractor selection.
Excavation work mostly flows from GCs and builders. Trailfire's referral engine tracks B2B contacts separately — converting one trusting builder into recurring multi-project work.
Excavation requires specific weather (not too wet, not frozen). Whoever can respond fastest to a 3-day favorable window wins the job. Trailfire surfaces same-week response reviews — competing on the speed dimension that matters most.
How It Works
Finish a grading, trenching, or site prep project — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Excavation
Geo-tagged
Denver CO
Engine activated
3 automations queued
Built for the way excavation actually works
Reviews from general contractors and homeowners read very differently — and need different review platforms. Trailfire routes the ask to where it earns the next job.
A dirt pile means nothing; a finished pad means everything. Trailfire prompts before/after photo uploads on every review so the next buyer sees the transformation.
When weather kills a week, automated review requests don't fire on the wrong job. Trailfire pauses on weather holds and resumes when crews are back.
The full Trailfire platform — for Excavation
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner planning a project behind your anonymous web traffic and mail them an excavation-specific postcard. Visitors who viewed your basement-dig page get a basement-dig mailer — not a generic flyer.
Learn moreExcavation is brutally seasonal. Up to 50% of unused postcards roll over for 90 days, send-first when frost lifts. Most providers give you zero.
See pricingPick 5 local excavation competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn morePre-spring booking reminders, grading-season prep nudges, drainage-check follow-ups — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners and GCs check online reviews before hiring an excavation contractor
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Same-day SMS after project completion. Excavation customers care about clean job sites and undamaged property — those are the differentiators that drive 5-star reviews.
Foundation excavation: $5,000-$20,000. Septic drain field: $3,000-$15,000. Pond construction: $5,000-$30,000. Site grading: $3,000-$15,000. Driveway prep: $2,000-$8,000.
Calling 811 before digging is legally required and prevents hitting gas, electric, or fiber lines. Trailfire surfaces 'called 811 first, marked everything' reviews — directly addressing the customer's biggest hidden fear about contractor selection.
Yes — 70%+ of excavation pipeline flows through GCs and builders. Trailfire's referral engine tracks B2B contacts separately — converting one trusting builder into recurring multi-project work.
Excavation requires specific weather conditions — not too wet, not frozen. Whoever can respond fastest to a 3-day favorable window wins the job. Trailfire surfaces same-week response reviews — competing on speed.
Same engine, different industry — configured for the way each trade actually works.
Join excavation companies using Trailfire to turn every project into more nearby jobs.