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Trailfire turns every gas insert, wood-stove install, and chimney service call into more 5-star reviews, more referrals, and more pre-winter showroom traffic — built for the seasonal-buying, high-ticket rhythm of hearth retail.
Pre-cold-season timing · gas vs. wood routing · chimney-service drip · postcards to neighbors during burn season.
Built for Fireplace Pros
Automatically trigger fireplace and stove campaigns as temperatures drop. Reach homeowners when they're most likely to invest in a new hearth or insert.
Fireplaces are a visual upgrade homeowners love to talk about. Trailfire captures that enthusiasm with review requests timed perfectly after installation.
When neighbors visit a home with a beautiful new fireplace, they want one too. Trailfire postcards arrive while that envy is fresh, converting interest into bookings.
Why Fireplace & Stove Installation is different
Fireplace and stove installation is seasonal (peak demand August-November), specialty-driven (gas, wood, pellet, electric — all different installs), and safety-intensive (carbon monoxide, draft, clearances). Generic review tools don't capture the pre-winter urgency window or the NFI certification trust signals that legitimate operators differentiate on.
Customers want their fireplace ready by Thanksgiving. Trailfire's seasonal drip surfaces 'install before winter' messaging in July-September to past customers and prospects — capturing the demand spike before peak season creates scheduling conflicts.
Fireplace installation has wide quality variance — from NFI-certified specialists to handymen who 'also do fireplaces.' Trailfire surfaces NFI credentials and 'safe install' reviews — winning customers willing to pay for legitimate work.
Wood fireplace owners increasingly convert to gas or electric for convenience and air-quality compliance. Trailfire's drip marketing surfaces conversion offers to past wood-installation customers — capturing recurring upgrade revenue.
How It Works
Finish a fireplace install, stove setup, insert conversion, or gas line hookup — then open Trailfire and tap "Job Complete". That single tap sets everything in motion.
One-tap job entry — customer, address, service type in 30 seconds
Geo-tagged automatically — neighborhood campaigns target the right homes
Mark Job Complete
Customer
|
Address
|
Service
Fireplace Installation
Geo-tagged
Portland OR
Engine activated
3 automations queued
Built for the way fireplace installs actually work
Hearth buyers shop in September; the install is in October-November. Trailfire times review requests so the bulk of 5-stars land just before the next buyer starts searching.
Gas inserts, wood stoves, and pellet appliances attract different buyers. Trailfire routes review templates by appliance type so the ask matches the customer's research.
Every install opens a multi-year chimney-service relationship. Drip campaigns surface annual sweeps and cap inspections so the install converts into recurring revenue.
The full Trailfire platform — for Fireplace
Reviews are the foundation. These are the engines that compound on top of them.
Identify the homeowner researching fireplace inserts behind your anonymous web traffic and mail them a hearth-specific postcard. Visitors who viewed your gas-insert page get a gas-insert mailer — not a generic flyer.
Learn moreHearth is brutally seasonal — sales spike Sept-Nov, slow March-July. Up to 50% of unused postcards roll over for 90 days, send-first when pre-cold-season demand returns. Most providers give you zero.
See pricingPick 5 local hearth and fireplace competitors. See whose review pace is climbing fastest, weekly. Know if you're losing ground before they pull away.
Learn morePre-burn-season service reminders, annual chimney sweep prompts, gas-line safety check nudges — all on autopilot. Set the rules, the engine runs.
Learn moreThe numbers
88%
of homeowners check online reviews before hiring a fireplace contractor
BrightLocal Consumer Review Survey
5–9%
revenue lift per 1-star rating increase
Harvard Business School
12×
more likely to hire a contractor who just worked on their street
Direct mail industry research
60–80%
typical Trailfire review capture rate vs. ~10–20% industry baseline
Trailfire customer averages
FAQ
Post-install + first-burn SMS. Customers don't fully appreciate the install until they've actually used it. Trailfire times review requests after the first cold week.
Gas fireplace install: $3,000-$8,000. Wood stove install with chimney: $4,000-$10,000. Pellet stove: $3,000-$6,000. Electric fireplace: $1,500-$5,000. Custom masonry fireplace: $10,000-$30,000.
August through October. Customers want their fireplace ready by Thanksgiving. Trailfire's seasonal drip surfaces 'install before winter' messaging in July-September to past customers and prospects.
NFI (National Fireplace Institute) certification is the industry trust mark. Many fireplace installs have wide quality variance. Trailfire surfaces NFI credentials and 'safe install' reviews — winning customers willing to pay for legitimate work.
Yes — wood fireplace owners increasingly convert to gas or electric for convenience and air-quality compliance. Trailfire's drip marketing surfaces conversion offers to past wood-install customers.
Same engine, different industry — configured for the way each trade actually works.
Join fireplace and stove installers using Trailfire to turn every installation into more nearby projects.