STRATEGY

Getting More Reviews: The Automated Way

12 minutes On-demand

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What you'll learn

Most contractors know reviews matter but struggle to collect them consistently. This webinar breaks down why manual approaches fail, how timing affects response rates, and why verified, multi-dimensional reviews outperform star-only ratings on every platform.

1

Why Contractors Struggle With Reviews

The typical contractor asks for reviews via text after a job — if they remember. We'll show the data on why this approach yields less than 5% response rates and what to do instead.

2

The Science of Timing

Emergency repairs, standard jobs, and large projects each have an optimal review-ask window. Too early feels pushy; too late and they've forgotten. We'll show the timing engine that gets it right.

3

Multi-Dimensional Scoring

Why a single 5-star rating tells homeowners nothing. We'll explain how Quality, Communication, and Professionalism dimensions give prospects the confidence to hire — and how 68% of all ratings being 4-5 stars makes single-score reviews meaningless.

4

Verified vs. Anonymous Reviews

The Trustpilot problem: anyone can post a review, making ratings unreliable. Trailfire ties every review to a real, verified job — building trust that actually converts prospects into customers.

5

Photo Reviews: The Conversion Multiplier

88% of consumers seek out photo reviews. Before-and-after images drive 69-106% higher conversion rates. We'll show how to make photo submissions effortless for customers.

68%

of all ratings are 4-5 stars

88%

of consumers seek photo reviews

106%

higher conversion with photos

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