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STRATEGY

Getting More Reviews: The Automated Way

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Session outline

Most contractors know reviews matter but struggle to collect them consistently. This webinar breaks down why manual approaches fail, how timing affects response rates, and why verified, multi-dimensional reviews outperform star-only ratings on every platform.

1

Why Contractors Struggle With Reviews

The typical contractor asks for reviews via text after a job — if they remember. We'll show the data on why this approach yields less than 5% response rates and what to do instead.

2

The Science of Timing

Emergency repairs, standard jobs, and large projects each have an optimal review-ask window. Too early feels pushy; too late and they've forgotten. We'll show the timing engine that gets it right.

3

Multi-Dimensional Scoring

Why a single 5-star rating tells homeowners nothing. We'll explain how Quality, Communication, and Professionalism dimensions give prospects the confidence to hire — and how 68% of all ratings being 4-5 stars makes single-score reviews meaningless.

4

Verified vs. Anonymous Reviews

The Trustpilot problem: anyone can post a review, making ratings unreliable. Trailfire ties every review to a real, verified job — building trust that actually converts prospects into customers.

5

Photo Reviews: The Conversion Multiplier

88% of consumers seek out photo reviews. Before-and-after images drive 69-106% higher conversion rates. We'll show how to make photo submissions effortless for customers.

68%

of all ratings are 4-5 stars

88%

of consumers seek photo reviews

106%

higher conversion with photos

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